Know I've asked before but tagline/slogan is very important as clients won't know I'm a different. My tagline needs to stand out why I'm different. Doggy Daycare + Home Away from home that is created only for non aggressive dogs who have difficulty finding a comfortable fit in other daycares can't stay in kennels, anxious, newly adopted, scared of loud noises. Important clients know I've designed perfect home environment, I'm hands on don't just look after their dogs but have had great success in helping dogs become confident, learn to socialize + calm. Thank you so much
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What is your business' full name? You had some great suggestions in your previous ask so maybe with more info, there can be more targeted brainstorming for you.
If your business name is a long name, then you need a short tag line. If you have a short name, then a longer tag line will be better.
Also what may help is is understand who your ideal HUMAN client is. We understand the dogs you care for, but you are speaking to their "parents". What do they need to hear?
What age pet parents are you looking to serve?
Are these first time dog owners--maybe couples or single women in their 20-30s so they have no frame of reference for using a doggy day care at all, let alone having a safe place for their anxious dog?
Or are these experienced pet parents, maybe in their 40s-50s who have used doggy daycare before and maybe now they have a special needs dog or their usual day care situation is gone and they need to learn about you?
These two groups would need to hear slightly different messages in a tag line.
A tag line should be a tip to them to hear more...so you can give them your full pitch and have them buy your services. It should not give everything at once--that would overwhelm them.
If you have testimonials, those are going to speak more to any pet parent than a tag line alone. The business name is the interest piquer (so to speak), the tag line is the appetizer, the testimonials are the seal the deal full course meal! I like to focus more on the testimonials so you can get to the dessert! In my own business, people could care less about my business name or my tag line (I have both)--all of my clients come from referrals...so that is why I think it is important to focus more on doing a great job, getting testimonials and referrals. The rest is gravy!
Maybe with some more info, we can brainstorm better for you!
Continued blessings on your venture!
The Pawsabilities Are Endless Here
We Are Pawsatively The Best
This Is Not A Faux Pas - We Truly Care About Your 4 Paws
Everything You Need Under One Woof
Sit, Play, And Stay
Leash Is More Here
Understanding Doggie Care, Gentle Extreme Doggie Care, Hands On Doggie Care
Individualized Care for Unique Dogs
My business name is Candys Precious Paws. Its important that they see I'm not your usual Daycare + Boarding I take non aggressive dogs who dont fit in or aren't accepted at other Daycares. My home is designed for them & my reviews from clients are outstanding but cant post it in all ads, That's why tagline or slogan is important
Thanks for the additional info. How about a tag line of
Offering White Glove Care For Your Special Needs Fur Child
I checked out your Facebook page and it looks like you have a great start.
Does your country have any resources available to help you with marketing? In the US we have the Small Business Development Centers and much of what they offer is free.
I am also a small business owner and I can see some things on your page that were some of the same challenges I ran into when I started my business. Some of my lessons learned were:
1. Good photography is critical to getting your message across. You have some really cute photos, but many are are dark and/or blurry. We were told only post your best photos--even if it means you only post once a week--it is all about quality over quantity.
2. Sell what makes you different. Since your love of the special fur kids is your selling point and your care your hallmark, you need photos of YOU (and your staff) interacting with the pets--not just the pets. You need high quality photos to convey the love these fur kids will get when you are caring for them. Right now, there are lots of pet photos, but only the (blurry) photo of a person with a pet in the little circle conveys the love you have for those in your care.
3. Don't use photos that will make people go hmmmm...There are photos of old tires with chipped paint and what looks like a hose across the yard. Those pictures were concerning to me as a pet parent as chipping paint is dangerous and the hose is a tripping accident waiting to happen (for dogs and humans).
4. The link to your website does not work. Better to take it off until it works than to have a dead link.
5. There is way too much text on your page and in your header. People don't want to read and if they see too many words, they scroll by. I totally get the irony here--because this answer long, but you have to SHOW (not tell) your clients how you solve their problem in less than 5 seconds--which is what the average scroll time is on social media.
If you are going to keep all of the text, the spacing needs to be shored up, there are typos that need to be corrected, and the punctuation needs to be consistent.
Sending you all good wishes for your success!! Blessings!!
Thank you for advice i do appreciate it! South Africa is different & unfortunately there is no free help, This is my passion how do I explain it, It started when I was 7 told I could get a puppy & came home with a 5yr old dog that they were going to put down as she was nervous wouldn't go to anybody, She turned out to be my shining star. The pet parents want a place when they go away, Some places dont take dogs that aren't socialized they're not aggressive but adopted & some pet parents dont know what to do, Then theres dogs that have separation anxiety, Scared loud noises & the clients that come to me are just people who really love their dogs as children & neurotic over safety, I'm a dog mom & neurotic I am, My 2 Angel's have separation anxiety & I couldn't find a place that wouldn't charge a arm and a leg, But most important is these dogs need (A)To be in a home environment that has dogs with similar needs & they need hands on care by 1 or 2 people, Its already difficult being away from their pet parents & being Anxious or dont like noise & different people. I have helped so many dogs & unfortunately dont have someone I can rely on to help advertise get the word out there & i dont always know how to advertise or have the means. This is very important to me & its getting the right words & that tagline or headline that will show the pet parents that I will not only look after but help
It is hard to have a business everywhere! Maybe South Africa is different than the US, but most small businesses start by sharing their story and their vision and mission without a tag line. I feel like you are fretting too much about this and not actively seeking to use all of the great things you have first.
The best way to market a small business is 90% by word of mouth and the rest by advertising. You have clients already, capitalize on those people who love your services and have them be your ambassadors. Make it worth their while if you can, for example, can you offer your existing clients a referral bonus if they refer you and you get new clients? Like one hour free?
The other thing you can do is to put all of your stories in blog format on a website for your business and then have business cards with the website that people can check out for more info.
Share your passion and really GOOD photos there and on Facebook. Remember, quality is everything!
There are other REALLY LOW cost things you can do that will not need a tag line...but can get your name out there...
Perhaps you can share your cards with veterinarian offices, pet stores, and other complimentary businesses. Talk to them about your passion, share your website and stories with them and ask them if they can refer you.
Also, what about getting your name out to hotels to offer your services to their guests.
There is plenty you can do to get your business name out there that is not going to cost a lot. I was in business for 3 years before I had a tag line and the only reason I got one was because I thought up something clever. I still don't have official "colors" for business or fonts or any of the other stuff that don't give me any return on investment (ROI).
My ROI comes from doing a great job for my clients and them referring me. I hope you can find that same success!!
Prayers and blessings on your venture!
PS: There are lots of great free resources online to help you learn about marketing. Here is one of my favorite links:www.chatham.edu/
The marketing tab has guidance that can be used anywhere.
Thank you very much, Its been hard doing it on my own and it's sad but people in the industry over here, Its been really hard but I won't give up, I know what some dogs go through that it's harder for some being away from home & those that need to be encouraged & as much as money is important, To be honest for me the dogs come 1st, I started to make a difference to open a place that's different & offer a service no one else is
Is it possible to message you just to run some ideas by you and get your advice, As I have no one I can ask and I appreciate your advice
The site has a message feature--from the home page, account, message; however since everyone learns with info shared, feel free to post a few questions in the chat so everyone can learn from the Q&A!
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