Identifying a Stuffed Animal?

Me and my boyfriend picked this guy up at a thrift store, mainly because he looked like a moomin. I have done extensive research and I can't figure out for the life of me what company made him, or what he's supposed to be. My best guess is that he's a reindeer, considering the holiday tag and antlers. The tag also says he's from 1998 but it's written in so it could be incorrect. Any info is appreciated :) Thank you