Making Crochet Net Scrubbers?

I have been making scrubbers for years, however, recently, JoAnn's has a very stiff material that says it's to use for scrubbers. I cut the 2 inch strips, however, I don't seem to be able to crochet with it. I am using a size K hook. Any ideas as to what I am doing wrong? Help please!

By Myrla