I have had my child care business for 5 years now, providing care for ages 6 wks to 13 years. The name is Amanda's Place ChildCare. Starting in December I will be going to school age children only. I will provide care before and after school, summer, and non-school days. Please help me come up with a new name.
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School's Out
Young Youth Day & After School Care!
Amanda's Before and After School Program.'
After-School Shack
I would not come up with a new name, but just have a grand reopening with a new the new concept and a new motto.
People know you and you have spent a lot of time getting their business. You will lose all of that "street cred" and good feelings by changing the name.
If you don't believe me, talk to your local Small Business Development office and have someone there help you with a RE-BRANDING campaign...not a renaming one!
If this were my biz, I would create a splashy campaign that Amanda's Place ChildCare is now going to be providing care for school age children only!
Be sure to partner with a reputable place who does infants so you give referrals (maybe with a little finders fee!).
Best wishes and blessings on your new venture!
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